why pacinos?

High quality formulas that are perfect for everyday use, easy to add to your daily routine and wash off at the end of the day.

*SOME formulations may cause irritation for certain users; we've added detailed explanations in our terms and services page.

  • barber-grade products

  • clinically proven formulas

  • natural ingredients*

  • chemical and irritant-free formulas*

  • +20 years of industry experience

  • Ease of use

*SOME formulations may cause irritation for certain users; we've added detailed explanations in our terms and services page.

start with our best sellers

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

  • easy to apply

  • premium quality

  • natural*

Tap Into Two Decades Of Industry-Backed Expertise

Pacinos Paste provides volume and texture for a long-lasting defined look, ideal for most hair types. It has a firm hold and is water-soluble to easily wash out of your hair.

Shop pacinos hair paste

Other Brands vs. Pacinos

With a solid 20+ years of industry experience, Pacinos has you covered with the highest quality in men's grooming essentials.

Shop best sellers
other brands
Pacinos
subpar quality
barber-grade quality
Unverified Formulas
clinically proven formulas
No Industry History
+20 years of industry experience
Harmful Ingredients
chemical and irritant-free formulas*
Synthetic Components
natural ingredients*
Shop best sellers

*SOME formulations may cause irritation for certain users; we've added detailed explanations in our terms and services page.

@pacinossignatureline

460K+ pacinos Lovers

6,000+ Reviews!

Customer Reviews

Overall rating: 4.6 / 5 from 3675 reviews.

It really works, and it feels great.

Thomas A. 5/5 Verified

Under Eye Tightener

It seems the formula for this product has been revised as it doesn’t perform the same as the many previous times I purchased and used. The hold is not nearly as strong and firm as previous orders. The consistency is noticeablely softer and more liquid vs. the firm paste in your original formula. If this is the new version I will have to look for another product for my needs that performs better. The previous version had much better hold providing better hair volume for styling. Very disappointed. I used to use a product that has bees wax which was the best I’ve used. I may have to go back to that type of product.

Anthony E. 1/5 Verified

Clay - Maximum Control & Natural Finish

Great Product !!

Aijaz M. 5/5 Verified

Beard Oil 2oz

Customer photo review of Beard Pencil Filler + Brush

I've been a customer for at least 2 years and I love the product but lately I've noticed a change in the quality of bristles since i first started buying 2 years ago, the bristles are less firm and they smudge more easily. Fix that glitch and you'll definitely have the top beard product line out there.

Kalonji W. 3/5 Verified

Beard Pencil Filler + Brush

I got 1 pen and it worked well. The problem is i got the 3x deal and all 3 did not work. Do they expire or something? I had all 3 put away and when i finally opened them they didn't produce any color at all

Israel M. 1/5 Verified

Beard Pencil Filler + Brush

Store owner replied: Hello Israel, Thank you for reaching out to us. We located your last order from late November for the 3+1 Black Beard Pencil Bundle. While our standard exchange guarantee is 30 days and this purchase was made over six months ago, we truly value your loyalty as a repeat customer. As a gesture of goodwill, we would like to send you two replacement units. Before we can process the replacements, could you please send us a brief video demonstrating that the beard pencils are not working properly? You can simply show them being used on a sheet of paper. We need this documentation to share with our manufacturer for quality control purposes. Thank you, and we hope to hear from you soon. Best regards, Pacinos Support

I ordered the leave in conditioner and I received the sea salt spray instead

Carlitos O. 1/5 Verified

Curl Leave In Conditioner & Detangler 8oz

Store owner replied: Hello Carlos, We will be shipping out your replacement item this week. We appreciate your patience and understanding. Best regards, Pacinos Support

I placed an order for 4 boxes and one of the boxes was open and the tubes of color and the tube of developer was open and used.

Javier R. 1/5 Verified

Hair & Beard Color Kit - Black

Store owner replied: HELLO JAVIER, THANK YOU FOR YOUR REVIEW. WE CHECKED OUR SYSTEM AND WE DID NOT SEE A PHONE CALL NOR EMAIL ADDRESSING THIS ISSUE. PLEASE EMAIL US AT SUPPORT@PACINOSSIGNATURELINE.COM WITH YOUR ORDER NUMBER AND PICTURES OF THE DEFECTIVE UNIT AND WE WILL GLADLY HAVE A REPLACEMENT SENT TO YOU RIGHT AWAY. THANK YOU AND WE HOPE TO HEAR FROM YOU SOON.

Love the product

Jamie L. 5/5 Verified

DERMA BLADES

Customer photo review of Pomade - Flexible Hold with High Shine Finish

I have been using it for a long time, now that I can't buy it locally, I ordered it directly. I really like Pacinos products, I would like to resell/distribute them if I have the opportunity in the future. I will always support them.

Henry Z. 5/5 Verified

Pomade - Flexible Hold with High Shine Finish

Customer photo review of Flow / Wavy Hair Headband

I have been using it for a long time, now that I can't buy it locally, I ordered it directly. I really like Pacinos products, I would like to resell/distribute them if I have the opportunity in the future. I will always support them.

Henry Z. 5/5 Verified

Flow / Wavy Hair Headband

Love the product since Day 1, and I really like the company handles business. Punctual and correctly!!

Esteve F. 5/5 Verified

Hair & Beard Color Kit - Black

I love the way the conditioner makes my hair feel but I am not a fan of the smell. I love the smell of the shampoo and the leave-in-conditioner I was hoping it would smell similar to those products but other than that it's a great product. I love Pacinos. The only thing missing is a body wash and if you can do it and make it smell like the aftershave that would be chefs kiss 💯

Carlitos J. 4/5 Verified

Pacinos Conditioner

I’ve got thinning greying hair and this is the only product I’ve found that can turn my old lemons into lemonade. Loyal customer right here!

Joe B. 5/5 Verified

Matte - No Shine Hair Paste